This is a product that was developed in the early 1970’s. The original formula was developed by NASA in an effort to relieve astronauts of the very high g-forces that they experienced during lift off. This formula wasn’t ready for general use as a memory foam product.

After spending millions of dollars on research and experimentation a company in Sweden discovered a way to produce a consistent and durable visco-elastic memory foam.

Memory foam is made up of billions of high density, visco-elastic memory cells. These cells are spherical with windows. But, the key is that they are temperature sensitive. What this means is that in warm areas the cells get soft and pliable where as in cooler areas the cells stay firm. This is how the cells shift and conform to your body contours. In other words, the cells shift so you don’t have to.  If you do move the area where the warmth of your body is will now conform to you and the area where you where goes back to it’s original shape. This is why it is called visco meaning resistant to change of shape, elastic meaning able to return to its original shape after being forced to change.

This Visco-elastic property is what allows the mattress to be firm where you need it yet soft where you want it to be soft. It’s like having a mattress custom molded to fit your body.

This is the “magic” of memory foam. It conforms to the contours of your body so well that every point of your body can be supported while you are sleeping. Once you get up it returns to it’s original shape.

As mentioned above, heat activates the cells but that is only part of the equation. Body weight is the second part that comes into play. When you lay down on the mattress the heavier parts of your body, such as your hips, will sink in further than lighter parts such as your feet. This weight sensitivity along with the heat from your body allows the memory foam to mold itself the your body very precisely. As this material molds itself it provides consistent support to your entire body.